Phenomenal MIRA ad campaign
Written by admin2 on August 31st, 2009Filed under: Themes, Blind Visionaries, Irked Videos
Watch this great TV commercial—funded by Astral Media and the Mira Foundation; created by Publicis Agency—whose goal is to “inform the public about the work done by the Mira Foundation, helping the visually impaired, the physically handicapped as well as children with development problems, by supplying guide/assistance dogs free of charge.”
Even more uniquely, the world-renowned, Quebec-based Mira Foundation even provides guide dogs to blind teens who are younger than 15 years old.
Since its founding in 1981, MIRA has given away over 1700 guide dogs and service dogs.
The cost of a guide dog or a service dog is $20,000 and each of them are given free of charge. MIRA does not receive any government funds, its financing depends entirely on donations from the public, from charitable organizations and from private companies.
