URGENT APPEAL: Save New Moon Girl Media from going out of business!
Written by admin2 on November 5th, 2009Filed under: Campaign Watch
If you’re the parent of a daughter between the ages of 8 and 12, chances are you’ve heard of a wonderful and empowering magazine called “New Moon Girls” (and its sister website newmoon.com, where girls can ask questions and share experiences with their peers in a safe, adult-monitored environment). The magazine, a “champion of girl-centered media” that features writing and art by and for “tweenagers,” is in its 16th year of continuous publication—a HUGE accomplishment in the world of grassroots publishing.
That’s why we were SHOCKED (and very saddened) to read this recent announcement on LunaNewMoon’s Twitter account:
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Then, practically simultaneously, we received this email from our good friend Julia Barry:
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“Hi there,
As someone who cares about media and social change, I think you’ll be interested in helping save New Moon Girl Media, a fantastic company that will go out of business in December unless you can take a second to help! You are probably already familiar with New Moon but in case not, this company provides girls with an ad-free magazine and web community that builds their self-esteem and helps them value their interests, friends, and lives outside of our looks-based culture. New Moon’s products are invaluable to girl readers but also as resources for adult counselors, teachers, librarians, and parents … I urge you to act now so the media universe for girls won’t be totally dominated by Stardoll.com, Seventeen magazine, and worse. There really is nothing more important than nurturing a creative, confident next generation, so please do anything and everything you can to help New Moon survive!
Thanks so much,
Julia”
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Quoting New Moon Founder Nancy Gruver, writing on the New Moon Girls Past and Present Facebook group:
“Dear Friends,
Every day I am thankful and filled with joy when I think of the wonderful path New Moon has blazed since 1992 and all the special people who have connected through New Moon. Now in 2009 it’s difficult and challenging for many of us. New Moon is feeling the serious challenges of the economy like most small businesses. That said, it’s also a time to focus and evaluate the things that are important to us.
2009 is a decisive and transformative year for New Moon. We’re growing on the web while still providing leadership in empowering and supporting girls as we’ve been doing for so many years. I hope you agree with me that New Moon is not just a company, but is a cause. It’s a cause that connects us and a cause that continues to connect thousands of girls, helping them honor their voices, celebrate their inspiration, and take their true places in the world.
As you make the hard choices of allocating resources in 2009, I sincerely hope that you’ll support the positive transformation in girls’ lives that New Moon provides in these transformative times. When you order just one new membership, you will join our family of supporters who have kept New Moon strong through thick and thin for 17 years.
There are three easy ways you can help right now:
1. Give a Gift Membership
Think of a friend, relative, or daughter of a friend, a school, your library or girls that wait in your doctor’s or dentist’s office, who would love the creative gift of membership in New Moon Girls. Now is the perfect time to share the gift with as many people as possible with our streamlined online sign up process. Go to http://www.newmoon.com/offer to give a gift.
2. Tell A Friend:
Tell friends—as many as you can 
—about New Moon Girls and the great benefits it offers. We have a brand-new beautiful free e-card (with wonderful designs drawn by New Moon girls) that you can customize and send to your friends. Go to http://www.newmoon.com/ecard/create to join the fun.
3. Send a Donation:
Mail a check to:
New Moon Girl Media
2 W 1st St.
Duluth, MN 55802
You have my deepest gratitude for your support in this special journey of providing a safe, creative and positive world for girls through our magazine and online community. I wish you and all the girls in your life the best in 2009.
Warmly,
Nancy Gruver”
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